SINGAPORE, 11 January 2023 – Redhill, the Singapore-headquartered full-service global communications agency, has announced a strategic partnership with Vivid Creations, the Japan-focused marketing agency. Through this collaboration, Redhill will strengthen its existing market presence and capabilities in Japan while Vivid Creations will gain access to Redhill’s breadth and depth of knowledge and expertise across its network for its global clients.
Founded in 2009, Vivid Creations is committed to bringing high-quality Japanese content to global audiences. The company offers a variety of services, including event management, public relations, content and design production, research, and customised services such as translation work and policy consulting. As a local marketing partner headquartered in Singapore, the agency works to support local companies to expand overseas and global clients to enter from Singapore to the Japan market. Acting as a bridge between Japan and the world, the company works with government agencies and private companies to enhance three main pillars globally: business and consulting development, marketing strategies, and creative solutions.
“Redhill has long recognised Japan as a dynamic and high-potential market for communications. Vivid Creations – has demonstrated an impressive track record of delivering high-quality creative Japanese communication services and through this collaboration we’re excited to amplify our capabilities in Japan together,” said Jacob Puthenparambil, CEO, Redhill.
Using Vivid Creations’ market-proven services, Redhill will expand its Japan-based offerings and capabilities of its existing Japan presence for future local projects. Meanwhile, Vivid Creations will gain access to Redhill’s global network – in terms of both geographical reach and service verticals – to facilitate integrated communication services for its Japan-based clients seeking to expand to international markets. Vivid Creations pronounced portfolio of clients include JETRO, JNTO, JFOODO, EAST JAPAN RAILWAY COMPANY, The Pokémon Company, and various prefecture government offices like Ibaraki and Kochi.
“Vivid Creations’ partnership with Redhill will create many synergies that benefit clients based in, have business in or are looking to enter Japan. Together, we can diversify our specialised understanding of the Japanese market through Redhill’s vast reach and expertise in multiple markets, in APAC and beyond. Through our collaboration, we look forward to furthering our mission to elevate Japanese enterprises on to the world stage – a goal that has remained unchanged in the 14 years since our founding in Singapore,” said Maho Saito, CEO, Vivid Creations.
This strategic partnership demonstrates Redhill’s ongoing commitment to providing high-quality services in Japan. The agency currently hosts a Japan-based team that has conducted press and content work for established multinational organisations such as Emirates, Nokia and 500 Global etc. This partnership also builds on Redhill’s rapid global growth strategy; beyond Southeast Asia, India, Sri Lanka, South Korea and Australia, the agency strengthened its presence over the past two years by expanding in East Asia by acquiring Hong Kong-based Creative Consulting Group (CCG)1, officially opening a new office in Bangkok, Thailand2 in 2022 and to the MENA (Dubai and Abu Dhabi) and US regions3 (Washington DC and Los Angeles).