Prudential Singapore

PRUFintegrate Program

Media Relations | Design & Branding | Event Management

Brief

To showcase the PRUFintegrate program, at an event in London, as the perfect avenue for European startups to become prominent in Asia.

The REDHILL Way

REDHILL coached Prudential Singapore on how to engage successfully with European media. A strong emphasis was put on targeting relevant regional media outlets and local stakeholders. We designed all marketing collaterals and organised all on-the-ground activities at the event location.

Results

As the first foray into Europe for the company, the event was a big success. Several media interviews and new partnerships were facilitated onsite. The more than one hundred attendees ensured a lively discussion atmosphere.