TATA Open Maharashtra 2020
The REDHILL Way
REDHILL ideated and executed various activations, including conceptualizing and designing content for an FM radio contest on a popular radio station, engaging with a fitness blogger to connect with relevant audiences at the tournament, and organizing/coordinating an Emirates-hosted tennis clinic for children.
The FM radio station had over 800,000 listeners over the 5-day contest period. More than 60 entries were received. The influencer engagement created great content, with over 50 posts to 290,000 followers. Local media including a tier-1 publication also carried stories about the activations.