Praxis

Social Media Awareness Campaign

Social Media

Brief

To manage the company's regional and global social channels.

The REDHILL Way

REDHILL created Praxis’ regional Facebook pages and worked with Facebook to consolidate them into the Global Pages structure. This ensured that the company’s entire Facebook presence was unified and targeted to the right audience. We also developed a content strategy framework for the brand’s Facebook and LinkedIn platforms aimed at positioning the senior management team as thought leaders in the region.

Results

4.2% engagement rate on LinkedIn
1,111% increase in Page Likes during 2nd month
458% increase in Post Engagements during 2nd month
530% increase in Post Reach during 2nd month