Praxis

Digital Marketing Retainer

Design & Branding | Web Development | Social Media | Digital Marketing

Brief

To improve brand awareness and top-of-mind recall among stakeholders and clients by driving the company's digital marketing activities.

The Redhill Way

REDHILL took control of the company's email marketing, website, and social media efforts. For email, we managed the entire process for the development of quarterly newsletters to stakeholders, from content and design to distribution and tracking. For the website, we optimized and translated content to more clearly communicate the company's messages key messages and improved the user experience. For social, we created regional Facebook pages and consolidated them into the Global Pages structure to ensure a unified and targeted approach. We also developed a content strategy framework for both Facebook and LinkedIn.

Results

• 13.3% avg. engagement rate per post on LinkedIn
• 64.5% growth in LinkedIn followers over 3 months
• 3x EDMs developed and distributed over 9 months
• 4,500 website visitors over 6 months