Fat Belly

Social Media Campaign

Social Media | Digital Marketing

Brief

To build brand awareness and increase followers and engagement on social media to drive reservations growth.

The REDHILL Way

REDHILL audited the brand's presence on both Instagram and Facebook, then developed an earned + paid strategy that focused on improving content and copywriting. Strategic media buys were leveraged to amplify content reach, while organic partnerships with celebrity and micro KOLs helped boost reservation numbers during important campaign months.

Results

Instagram:
- 10% follower growth in first month
- 5% engagement rate in first month

Facebook:
- 12% follower growth in first month
- 10.6% engagement rate on Facebook in first month

Website and Sales:
- 5,200 visitors in first month
- Record sales on Valentine's Day weekend 2020