Häagen-Dazs

Photobooth App

Design & Branding | Web Development | Event Management

Brief

To conceptualize and develop a bespoke consumer app that would drive customer engagement and brand virality for the launch of a new packaging design.

The REDHILL Way

As part of the re-branding, Häagen-Dazs was showcasing the brand's role in music, art and events in tandem with the new pint designs. REDHILL built a photobooth app (housed within a life-sized pint) that enabled fans to take photos and use the patterns and custom music to create original music videos they could share online.

Results

High engagement at the media launch events across 3 cities. The brand went on to roll out the photobooth for public consumption at supermarkets.