Mekong Future Initiative
Connecting Cambodian Business and the EU
To open channels of communication between Cambodian business representatives and the European Union (EU).
The Redhill Way
Redhill's strategy focused on getting as many face-to-face interactions as possible for the Cambodian businesspeople. We organized meetings with high-level EU representatives, planned delegate trips to Brussels and Washington, and handled correspondence with EU stakeholders.
Multiple letters were exchanged between the EU and the Cambodian businesspeople, including personal and direct communication with high-level EU representatives. We also published a documentary on the Cambodian garment industry.