Social Innovation Forum 2021
The Redhill Way
Redhill developed an integrated communications strategy across earned, paid, and owned platforms to reach target audiences in the key markets. Earned - secured media articles through event listings and pitched interviews. Paid - increased visibility through advertorials as well as social media and Google ad-buys. Owned - sustained excitement and conversation through a teaser video, GIFs, image posts, EDMs, and a post-event newsletter.
The event was a resounding success with over 2,218 registrants. All KPIs were exceeded, including 17 coverage pieces, 7 media interviews, more than 12 million impressions on social content, and over 260,000 clicks driven to the event website.