Malaysia Brand Launch

Media Relations | Event Management | Government Affairs

Brief

Homage, the elderly-care-focused health-tech startup, engaged REDHILL to launch its services in Singapore and Malaysia, as well as to increase awareness among government stakeholders.

The Redhill Way

In Southeast Asia, elderly care poses a number of societal, cultural, and regulatory questions. Conversation rarely takes place and it tends to be a touchy subject.

Results

By leveraging the Homage CEO's personal story, REDHILL successfully placed elderly care and Homage in the minds of the general public, regulators, and government stakeholders. In Malaysia, REDHILL organised a launch event that brought together academia, policy makers, government, media, and caregivers to create dialogue around the topic of elderly care. The ensuing media coverage ensured increased brand awareness and initiated important conversations.