TATA Open Maharashtra 2020

Media Relations | Event Management

Brief

To leverage the airline's premium sponsorship of the TATA Open Maharashtra 2020 to generate brand love and engagement at the tournament by connecting people with their passions for sport.

The Redhill Way

REDHILL ideated and executed various activations, including conceptualizing and designing content for an FM radio contest on a popular radio station, engaging with a fitness blogger to connect with relevant audiences at the tournament, and organizing/coordinating an Emirates-hosted tennis clinic for children.

Results

The FM radio station had over 800,000 listeners over the 5-day contest period. More than 60 entries were received. The influencer engagement created great content, with over 50 posts to 290,000 followers. Local media including a tier-1 publication also carried stories about the activations.