Kimpton Maa-Lai
Ms.Jigger Launch
Media Relations | Event Management
Brief
The Redhill Way
REDHILL conceptualized an immersive and narrative-driven media soiree to capture the imagination of top-tier media and hi-so KOLs. To begin the storytelling, media guests were seeded with a password for entry prior to the event and encouraged to dress up as sophisticated travellers. From the moment they stepped into Ms.Jigger, they were taken on a gastronomic evening in three acts by a professional actor, and the evening continued accompanied by the dulcet tones of a famous jazz singer. Guests then adjourned with a customized vintage trunk containing an Ms.Jigger embossed soft journal, an similarly engraved brass jigger, a glass bottle with the press release within, and Italian travel ephemera (bus tickets, fresh herbs, and florals) recalling the lingering sights and senses of Ms.Jigger’s journey and story.
Results
100% turn-up rate from the top-tier media and KOLs in Bangkok, including Vogue Thailand, Thailand Tatler, BK Magazine, Soimilk, Bangkok Post, Travel+Leisure, The Standard, Wongnai, L'Officiel Thailand, Masala Thai, Harper's Bazaar Thailand, GQ Thailand, and TimeOut Bangkok. The mood was genial and convivial as the event came to a successful close, with guests declaring that the multilayered, narrative-driven soiree was one of the most memorable in recent times. Ms.Jigger gathered a value of market media coverage (social media & online media) of THB11,310,000