ANZ Artistes Live Streaming Event

Communication Strategy | Media Relations

Brief

To create awareness of BIGO's ANZ Artistes live streaming event featuring renowned Australian artists Dami Im and Stan Walker, then to leverage the event to drive app downloads and new users.

The Redhill Way

Redhill used its strong understanding of the ANZ media landscape to build a targeted communication strategy. We identified key publications across lifestyle, mainstream, and tech media, then tailored the media pitch for each publication. To ensure messaging consistency, we included Bigo Live's core mission of spreading joy and happiness in the community in each pitch.

Results

Coverage and interview opportunities were secured in tier-1 media outlets such as 9Honey Celebrity, Forte, Aussie Vision. More than 12,000 Bigo Live users from ANZ and around the world tuned in to the first celebrity livestream with Dami Im and Stan walker.