Public Relations

Communication Strategy | Media Relations

Brief

To develop and implement a strategy that increased the company's reputation, improved brand awareness, and highlighted key product features.

The Redhill Way

Redhill developed a communications strategy that sought to leverage the company's expertise with both mainstream and trade media. The first step was to standardize the company's key messages and lay out a PR calendar. We then built a plan that focused specifically on one-on-one interactions between the company CEO and publications. We also looked to authored articles with relevant dailies to build the CEO's thought leadership profile. Finally, we established a proactive crisis communications plan to prepare the company for any eventuality.

Results

Achieved consistent messaging in coverage across India, Singapore, Philippines, Indonesia, Thailand. Publications such as UNI, Express Computer, YourStory, Deccan Chronicle, Asian Age, Manilla Bulletin, Manilla Times, Business Today, Hindustan Times, The New Indian Express, and Morning Standard.