Singapore Police Force

SPF Mobile Recruitment Truck/Game

Design & Branding | Web Development

Brief

To create an immersive gaming truck experience to promote the Singapore Police Force to the nation’s youth.

The REDHILL Way

REDHILL created the overall branding, including the exterior and interior design of the gaming truck. Our IT team developed an app-based game which allowed players to experience what it is like to solve a crime. The app was designed and given life by our design team.

Results

The SPF awareness campaign drew the attention of countless people across Singapore. Young people found the gaming experience highly appealing.