Koi

Opening Gala

Media Relations | Event Management | Social Media

Brief

To conceptualize and execute, in an authentic way, a grand launch event for the fine-dining restaurant that raised awareness and created buzz in Bangkok's food and entertainment scene.

The REDHILL Way

REDHILL designed a "high fashion" event inspired by the restaurant's food and fashion destination concept. We brought an exclusive vintage fashion collection by Gianni Versace from a private European collector and curated an exquisite guestlist, including international ambassadors, A-list celebrities and tier-1 media, to see and be seen at the biggest gala of the year.

Results

REDHILL hosted over 1,100 guests, more than 25 fashion and lifestyle media, including Thailand Tatler, VOGUE, ELLE, and BK, along with 17 ambassadors and dignitaries. We garnered press coverage for the restaurant and amplified the collaboration with the fashion designer. Over 200 UGC Instagram posts were achieved within 4 weeks after the event.