Social Innovation Forum 2021

Communication Strategy

Brief

To raise awareness of and drive attendance to the first-ever virtual version of the large-scale flagship event, and to build awareness and education around the company's social innovation efforts.

The Redhill Way

Redhill developed an integrated communications strategy across earned, paid, and owned platforms to reach target audiences in the key markets. Earned - secured media articles through event listings and pitched interviews. Paid - increased visibility through advertorials as well as social media and Google ad-buys. Owned - sustained excitement and conversation through a teaser video, GIFs, image posts, EDMs, and a post-event newsletter.

Results

The event was a resounding success with over 2,218 registrants. All KPIs were exceeded, including 17 coverage pieces, 7 media interviews, more than 12 million impressions on social content, and over 260,000 clicks driven to the event website.