Emirates

Newlywed Campaign

Media Relations

Brief

To highlight premium on-board offerings and customized romantic experiences to encourage newlyweds and couples to choose the airline for the best romantic travel experience.

The REDHILL Way

As destination weddings are huge among Indian brides and grooms, REDHILL aimed to position Emirates as the best airline to begin their wedding celebrations in style. We reached out to the renowned India Today Group and arranged a familiarization trip for its editor to experience the customized onboard wedding offerings and showcase the comfort and personalization of travelling on Emirates with over 4000 channels on ice entertainment, premium wines and award-winning meals.

Results

REDHILL secured coverage in three luxury tier-1 magazines: Bride's Today, Harper's Bazaar, and Cosmopolitan.Through just one FAM trip, a combined reach of over 3 million was generated with the coverage touching upon luxury and customized offerings. The activation was further leveraged on the SNS of all three magazines as well as that of Emirates.