Thai Social Media Campaign
The REDHILL Way
REDHILL identified the key target audience and brand messages that resonate with that audience, and then leveraged this information to create an always-on content strategy. The revamped strategy comprised a combination of user-generated content, contests, KOL collaborations, and product promotions. All were supported by targeted media buys optimized on a regular basis.
16.5% monthly follower growth over 6 months