Carl’s Jr.

Thai Social Media Campaign

Event Management | Social Media

Brief

Daily management of Carl’s Jr. Thailand’s social channels, with a focus on increasing the number of Instagram followers.

The REDHILL Way

REDHILL identified the key target audience and brand messages that resonate with that audience, and then leveraged this information to create an always-on content strategy. The revamped strategy comprised a combination of user-generated content, contests, KOL collaborations, and product promotions. All were supported by targeted media buys optimized on a regular basis.

Results

16.5% monthly follower growth over 6 months