Digital Marketing Retainer

Social Media | Digital Marketing

Brief

To develop an integrated digital marketing strategy for Busy Bees Asia, its CSR arm Knowledge Access and its six early childhood education brands: Bright Path Preschool, Brighton Montessori, Learning Vision, Knowledge Access, Odyssey the Global Preschool, Pat's Schoolhouse and Small Wonder.

The Redhill Way

REDHILL developed digital content strategies to retain the unique persona of each brand while strengthening the association of the individual brands with the overarching Busy Bees umbrella. To drive follower engagement, REDHILL produce creative content across a variety of mediums tailored to the preferences of different target audiences. With the Covid-19 pandemic disrupting lessons in Singapore, REDHILL swiftly pivoted its strategy to highlight each brand's Home Based Learning approach that elevated their value propositions and common promise of quality education. REDHILL also devised a long term performance marketing strategy for lead generation via social advertising.

Results

By the end of 2020, with half the media budget of 2019, we were able to lower the cost per lead for all brands by an average of 23%, while generating similar or more leads than the previous year for most brands. We also achieved an average of 54% growth in the Instagram community across brands.