Car Subscription Campaign

Media Relations

Brief

Carro is Southeast Asia’s largest automotive marketplace, transforming car ownership through its 360-degree approach, including buying and selling, financing, insurance, warranty, workshop and roadside assistance.

The Redhill Way

REDHILL introduced Carro’s new subscription-based car service to key tech, business, automotive and mainstream publications in Singapore and regionally, receiving over 15 pieces of top-tier coverage in Reuters, e27, Straits Times, and KrAsia. In addition to PR, REDHILL also aided in storyboarding and video content, as well as sourcing relevant C-Suite speaking opportunities for the companies spokespeople in Singapore, Thailand, and Indonesia.

Results

Through solid public relations and eye-catching content, Carro received over 1000 signups to its waitlist within one week.