World's First Voloport

Media Relations

Brief

To generate media interest and coverage around the unveiling of the world's first VoloPort at the Intelligent Transport Systems World Congress 2019, in collaboration with Volocopter. Challenge: make infrastructure sexy.

The Redhill Way

We worked closely with Volocopter and Skyports to develop a narrative focused on the pioneering aspect of this endeavour and Singapore's position as a frontrunner to making this a reality.

Results

REDHILL achieved a staggering 179 pieces of coverage across local, regional and global publications, with media juggernauts such as Bloomberg, BBC, CNBC, AFP and Reuters all present at the VoloPort. Published content included key content pillars ranging from ITS event coverage to key profiling pieces that incorporated brand mentions and future plans.