World’s First Voloport

Social Media

Brief

A 2-month LinkedIn, Instagram, and Facebook campaign to drive awareness around the unveiling of the world's first VoloPort at the Intelligent Transport Systems World Congress 2019.

The Redhill Way

Redhill identified a content strategy that would generate the most impact across the various platforms. We focused on the event to drive buzz and excitement, and leveraged the network effect and the company's work with its partners to amplify reach organically.

Results

250% organic growth in LinkedIn followers
Avg. LinkedIn engagement rate of 11.6%
Avg. Instagram engagement rate of 9.5%
Avg. Facebook engagement rate of 15.7%