New Market Launch

Media Relations | Social Media | Digital Marketing

Brief

To increase consumer awareness around the company's launch in Indonesia, drive traffic to its newly launched website, and grow the brand's local email subscriber list.

The Redhill Way

REDHILL planned and conceptualized a digital-first PR and marketing strategy for the launch. Given the limitations in advertising a vape brand, we tapped into our strong media and influencer relations to drive organic coverage and awareness. We crafted clear and concise messaging frameworks to ensure that brand messaging was being highlighted and amplified in the media and in social content. Relevant KOLs at various tiers were engaged to be the voice of the brand in Indonesia and introduce their audiences to the company's products.

Results

During the one-month campaign period, we drove nearly 600 new followers to the brand's newly launched Instagram page, secured 10 pieces of coverage across multiple tier-1 media, and drove nearly 2,500 clicks to the website, with $0 in ad spend.