Corporate Thought Leadership

Media Relations

Brief

To increase brand awareness within the financial communities of Singapore, Hong Kong, Japan, and Australia, and build thought leadership for Symphony’s spokespeople David Gurlé, Chief Executive Officer & Founder; Brad Levy, President & Chief Commercial Officer; and Queenie Chan, General Manager of Asia Pacific.

The Redhill Way

REDHILL tailored a communications campaign underlined by a strong, overarching key message framework that showcased the company's leadership, products, and solutions in all four markets. This included consistent media engagement and opportunistic outreach to demonstrate how Symphony and its platform-supported financial institutions maintained business continuity amid the COVID-19 pandemic. We also positioned company spokespeople as thought leaders through media interviews and update meetings with tier-1 publications.

Results

During a ten-month period in 2020, 200 pieces of coverage were secured in print, broadcast, online and social media across all the four markets with 100% message pull-through with a positive/neutral tonality. This included 33 interviews across tier-1 mainstream and trade publications, such as Channel NewsAsia (CNA), The Nikkei, Nikkei Asian Review, Hong Kong Economic Times, Reuters, Asian Private Banker, CNET and Hubbis. This was significant as REDHILL was able to adapt its communication campaign to secure coverage during a period where media attention was focused on ongoing pandemic developments.