Deputy Managing Director
Pavan Sahu is a Deputy Managing Director of Redhill. He oversees the India, Indonesia and Singapore markets, providing strategic counsel on corporate communications, public relations, social media and branding, new business development, talent and crisis management for all accounts within the region.
Pavan has 15 years of experience in communications and has executed many campaigns for global clients. He has led client work in sectors such as technology, finance, FinTech, cryptocurrency, retail, e-commerce, education, aviation, healthcare, logistics and fast-moving consumer goods (FMCG). Marquee clients and brands he has worked with include Danone, Truecaller and Crayon at Redhill, as well as Sony, HDFC Life, Xylem Inc and Network 18 previously.
Prior to joining Redhill, Pavan was an Assistant Manager of Corporate Communications, PR, Digital & Brand for Sony Pictures Networks India (SPN), where he was responsible for branding and policing, digital marketing and social media as well as internal and corporate communications. He also co-founded Yellow Communications, a brand and PR consultancy, and has previously held marketing and PR roles in BMW India and MSLGROUP India.
Pavan and his team have won several accolades for Redhill. In 2022, he and his team in India won bronze in the Reputation and Issues Management category at the PR Awards Asia 2022 for their crisis communications strategy for Builder.ai. In 2021, he led his Indonesia team to win the Merit Award for Outstanding Brand/Product/Service launch at the PRISM Awards 2021 for their work with Danone.
Pavan has a Master of Business Administration (MBA) in Marketing Management from the Mumbai Educational Trust League of Colleges, as well as a Bachelor of Mass Media from R.D. National College in Mumbai, India. He has also completed a Design Thinking certification course with KPMG India. An enthusiast of the arts, he has acting certifications and has organised music festivals and musicals. He has also modelled in advertisements and promotions and holds a black belt in Budokan karate.