Director at Redhill
Fernanda Nidecker is a Director at Redhill. She oversees PR and Digital accounts in Singapore providing strategic counsel on public relations, communications, social media and performance marketing.
She started her career as a multi-lingual journalist with over 10 years of international news desk experience in leading newspapers Brazil and at the BBC in London, where she developed strong storytelling, editorial and presentational skills in some of the most challenging environments.
She then transitioned into PR and digital marketing, creating campaigns and managing European media communications for major Brazilian companies, including Petrobras, Norte Energia and senior political figures. Fernanda also worked with a number of brands in the corporate and retail sectors in the UK leading digital strategies to increase brand visibility across multiple online channels, grow online communities and drive sales.
Before joining Redhill, Fernanda developed and implemented social media and PR strategies for the MDU, the UK’s biggest healthcare professional indemnity provider with over 200,000 members.
She holds a bachelor’s degree in Journalism and Communications from Universidade Federal Fluminense from Brazil, and a Masters Degree in Media and Sociology from Universite de Paris, in France. Outside work, Fernanda can be found baking cakes, cycling with her two children or on the yoga mat.