World of Diamonds
World’s Most Exclusive Dinner
The REDHILL Way
REDHILL identified luxury as that which is not antithetical to, but indeed the key driver of philanthropy and awareness-raising. This story was brought to local and international media through feature stories, interviews with key spokespeople, and exclusive behind-the-scenes interactions with the experience. In Singapore, REDHILL also organised a press conference and media tour for journalists from key news and luxury lifestyle titles to achieve richer storytelling.
Top publications such as Reuters, CNBC, Channel News Asia, Yahoo, Singapore Tatler, and The Evening Standard, among others, produced differentiated content covering every aspect of the multi-stage dinner. DINNødhjælp and its worthy cause were woven into every luxury/lifestyle story, successfully linking luxury, charity, and World of Diamonds Group's philanthropic mission.