To position the brand in the middle of its target audience conversation, Häagen-Dazs was keen to engage and co-create content with influencers.
The REDHILL Way
REDHILL identified key influencers in all 3 markets that resonated with the brand's target audience on passion points (fashion, music, movies) and built bespoke collectibles and content.
Results
Across 3 markets in 1 week, we achieved close to 1m in coverage.
